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As the governments’ slapped lockdowns, the world changed! People stopped going out often, and their internet usage skyrocketed in no time. This led to a big change in the way search engines list any information. As more and more people started using search engines, Google’s algorithm has changed as per the new scenario. This is the reason why one should revamp the SEO strategy post COVID – 19. Some of the best SEO service providers in India also feel the same.

Are you wondering how to rank first in organic results?

#1 Do you want to know why you should revamp SEO strategy post COVID – 19?

Here are some important updates about SEO post COVID – 19…

Search Engine Optimization 2021
  • Google’s algorithm is now focused on improving the experience of user and providing them credible results. Hence, just stuffing keywords in the content is not going to work anymore. A brand must give authentic, credible, and useful information in the content.
  • Google now personalizes the results as per the user’s search history and preferences. This way, the search results of different users are different. Hence, you may rank on top in a few users; someone else may rank on top in others.
  • Google considers your overall online presence to assign trustworthiness. Only content doesn’t suffice. This includes online reviews and ratings, website security, approval by other users, online ads, user feedback and so many other parameters.
  • There are new layers above the typical search results. Layers like carousel, local business listings, knowledge panel, sponsored results, shopping results, FAQs, etc. So, a traditional approach to SEO may not work in the post COVID – 19 world.
  • Google is also conscious about the freshness of the content. So, depending on the updated content, the Search Engine Result Pages (SERP) also change. If you are publishing blogs on a regular basis for SEO, you should include a dateline to leverage new algorithm.
  • Not just content, tags on images and videos are equally important. Google also includes thumbnail of video or image in the SERPS.
  • Location based search results are also a new trend. When people search something, google tracks their location and provides local search results accordingly. So, the content needs to be tagged with locations too.
  • Creating a profile in Google My Business has also become very important because Google uses this information to list in the Knowledge Panel. So, if a user looking for your brand, Google will showcase knowledge panel of your brand on SERP.

Google’s search engine algorithm is very contemporary. It consistently updates and upgrades it to give the users the BEST RESULT. In a year, Google conducted approx. 383,605 Search Quality Tests; 62,937 Side-By-Side Experiments; 17,523 Live Traffic Experiments; and 3,620 Launches. So, you can understand the magnitude of changes that Google Search Engine is going through.

At Act Digital, we have the team of the best SEO strategists who are on their toes all the time. They track Google’s updates and implement the relevant strategy to change the SEO plan. If you want to hire SEO experts, you can contact Act Digital anytime. Let’s discuss!