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Are you also one of those people who want to hire Content Writer!<br /> But struggling to find a good one?<br /> We understand the issue because we know how difficult it is to get hold of a good content writer. Today, content plays a huge role in finding new people and creating a strong bond with them. A Content Writer creates the core strategy and gives is an attitude. Without the best content writing services in India, it is difficult to survive the steep competition in the market.<br /> That being said, another issue is how to identify a good content writer? Brands cannot do trial and error in this matter because wrong communication will ruin the brand image almost instantly.

So, here are the 5 criteria for selecting the best content writer!

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  • Experience: The main eligibility for being a content writer is ‘language proficiency’ but the main criteria for selecting a content writer is definitely ‘experience’. The content writer should have experience of producing content for all the different types of content – be it website content, social media, branding literature, presentations, video scripts, advertising copy, and press-releases.
  • Portfolio: The portfolio of previous works has the same importance as compared to graphic designing or video editing or even coding. It shows the effectiveness of a content writer with regards to different industries and output format. It also gives a peek into the writer’s ability to research, strategize, create and proof check the content.
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  • Grasping Power: A content writer creates content to suit the client’s brief. Hence, the ability to understand exact deliverable expected by the client and also the brand’s guidelines – is very important. Better grasping power helps the writer understand the task better and it ultimately leads to better output. Also, it impacts the speed of delivery as the writer requires less time in decoding the requirements.
  • Vocabulary: Apart from language proficiency, the vocabulary is equally important, and it comes with a lot of reading. The content writer should have knowledge of linguistic trends, industry-wise jargons, latest slangs as well as corporate level – politically correct language. This vocabulary helps in differentiating your communication as compared to your competitors.
  • Cross-platform Skills: The content writer needs to create content for multiple publishing channels. So, if you are creating a campaign for which we need to publish the same on multiple platforms, the content needs to be adapted. This requires writing the same content with different customization. It could be online or offline. The writer should have the capability to choose a headline and tailor it for multiple platforms.

Apart from all these, the writer should also be an original content writer who doesn’t do copy-paste jobs. For that we can check the plagiarism levels to identify the stolen content. So, these are some of the things a brand or a company should keep in mind while selecting a content writer.
At Act Digital – fortunately we have raised a team of excellent content writers who score distinction in above all criteria. If you wish to hire content writing services at very competitive rates, let’s discuss!