Digital Marketing Insights & Tips

Beyond Awareness: How Brand Awareness Directly Impacts Customer Decision-Making

Published On: April 29, 2025 By Act Digital

When you hear the term brand awareness, you probably think of the basics: making sure people know your brand exists. But here’s the kicker: brand awareness alone won’t drive customer decisions or create long-term success. It’s the foundation, sure — but it’s just the start. As business own...

Digital Marketing

The Real Benefits of AI in the Workplace: How It’s Changing the Way We Work

Published On: April 22, 2025 By Act Digital

Artificial Intelligence isn’t just a tech buzzword anymore—it’s something more and more businesses are using every day. Whether it’s sorting through data, helping answer customer questions, or finding patterns we might miss, the benefits of AI in the workplace are becoming impossible to igno...

Digital Marketing

Top Internet Search Engines to Try in 2025: Your Guide to Features and Fit

Published On: April 16, 2025 By Act Digital

Ever wonder how you’d find anything online without a search engine? These tools are like your personal internet compass, guiding you through billions of websites to the exact recipe, article, or product you need. In 2025, search engines are evolving—some prioritize lightning-fast results, others...

Digital Marketing

Marketing vs Advertising: Two Sides of the Same Coin?

Published On: April 8, 2025 By Act Digital

Introduction Marketing and advertising are two powerful forces that drive business growth, yet they’re often misunderstood—or even used interchangeably. While both aim to attract customers and boost sales, they play distinct roles in a brand’s success. Marketing is the big-picture strategy—i...

Digital Marketing

The Ultimate Guide to Business Listing Websites in India

Published On: April 3, 2025 By Act Digital

In today’s digital landscape, establishing a strong online presence is crucial for businesses of all sizes. One effective way to enhance visibility and attract potential customers is through business listings. This blog will explore what business listings are, their benefits, the essential det...

Uncategorized

How Zomato and Swiggy Changed India’s Food Delivery Industry Forever with Their Marketing Strategies

Published On: March 18, 2025 By Act Digital

The use of food delivery services in India has steadily increased over the last decade, fueled by the growth in technology adoption and the desire for convenience. With rapid digitisation, food delivery services have become a staple in the daily lives of many Indians. The Indian food delivery indust...

Digital Marketing

What Are the Digital Marketing Trends for 2025? A Glimpse into the Future

Published On: March 11, 2025 By Act Digital

Technology development, emergence of new platforms, and shifts in consumer behavior all contribute to the continual evolution of marketing. With so much progress made in the field, we can expect even more sophisticated changes to come by the year 2025. The future of digital marketing will be greatly...

Real Estate

10 Game-Changing Ways Digital Marketing Is Revolutionizing Real Estate in 2025

Published On: March 6, 2025 By Act Digital

Sincere human connections—creating relationships, comprehending client needs, and establishing trust—have always been essential to the real estate industry’s success. For many years, agents used print ads, physical signs, and word-of-mouth recommendations to reach out to prospective buyers...